We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found that more than half of all data came from ads and other content filtered by ad blockers.

I’m not at all surprised. Well, maybe a little. More than half of all data in the sample is ads. – leading the pack is boston.com, 38.9 second load time reduced to 8.1 seconds without ads. Holy cow.

Via NYT, HT @Brian Krogsgard / Post Status Newsletter

The Cost of Mobile Ads on 50 News Websites

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