The Cost Of Mobile Ads

We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found that more than half of all data came from ads and other content filtered by ad blockers.

I’m not at all surprised. Well, maybe a little. More than half of all data in the sample is ads. – leading the pack is boston.com, 38.9 second load time reduced to 8.1 seconds without ads. Holy cow.

Via NYT, HT @Brian Krogsgard / Post Status Newsletter

The Cost of Mobile Ads on 50 News Websites

Published by

Jimmy Smutek

Lead Web Developer, Office of External Affairs, at Johns Hopkins Bloomberg School of Public Health. I like PHP, Python, drum machines, skateboards, and learning new stuff.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s