We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found that more than half of all data came from ads and other content filtered by ad blockers.
I’m not at all surprised. Well, maybe a little. More than half of all data in the sample is ads. – leading the pack is boston.com, 38.9 second load time reduced to 8.1 seconds without ads. Holy cow.
Via NYT, HT @Brian Krogsgard / Post Status Newsletter
Jimmy Smutek 